My Work

This is a campaign for Olipop titled “The Soda That Loves You Back”. We enhanced Olipop's persona by treating it like a loving partner in a relationship, using romantic, playful, and nostalgic communication styles that resonate with Gen Z. The campaign revolves around love-themed executions that highlight Olipop’s benefits in a fun, engaging, and emotionally compelling way. This campaign was made for educational purposes as a part of the Advertising Portfolio Workshop course, in collaboration with Sydney Richards.