Glasses That Give Back

This is a campaign for Warby Parker’s Buy a Pair, Give a Pair initiative. We showcase a young boy, an older woman, and a construction worker to show all the people who may be helped. Our headlines are playful and the body copy is a bit more serious and isnprirational. We also show the stylish nature of Warby Parker through different glasses lenses. This campaign was made as a part of the Advertising Portfolio Workshop course, in collaboration with Natalie Cartmel and Mia Grust.